GROW Line’s Full Disclosure Model Targets Hidden Dosing Practices

Krea-Grow to VITA-GROW: How One Brand Applied Clinically Dosed Supplements Across Five Formulas

Tempe, United States – May 8, 2026 / Performance Supplements /

Performance Supplements has expanded the public presence of its GROW product line – comprising Krea-Grow, Pre-Grow, Intra-Grow, Vaso-Grow, and VITA-GROW – as part of a direct response to the continued use of proprietary blends across the sports nutrition industry. The announcement reinforces the company’s position as an advocate for sports nutrition transparency, a standard it has applied to every formula since its founding in 2016.

An Industry Problem the Brand Refuses to Ignore

Proprietary blends – formulations in which manufacturers list ingredients without disclosing individual dosages – remain a common practice across the sports nutrition market. Critics contend that consumers cannot verify whether any active ingredient meets a clinically supported threshold when individual quantities are withheld. Performance Supplements argues this is not a minor labeling issue but a structural problem affecting athlete safety, product efficacy, and informed purchasing decisions.

The company references research suggesting that many commercially available pre-workout and recovery formulas contain active compounds at dosages below those examined in peer-reviewed literature, while label designs obscure this through grouped ingredient totals. According to Performance Supplements, sports nutrition transparency is a formulation standard that must be applied at the point of manufacture, not a position adopted in response to market pressure.

The GROW Line as a Documented Standard

Each of the five formulas in the GROW line was developed to reflect clinically supported dosage ranges with full ingredient disclosure on every label. Krea-Grow delivers creatine at documented performance-relevant levels. Pre-Grow provides pre-workout compounds at dosages aligned with published exercise science. Intra-Grow addresses intra-workout hydration and endurance support. Vaso-Grow targets blood flow and muscle volumization through verified ingredient quantities. VITA-GROW provides micronutrient support for daily athletic function.

All five products are proprietary blend free supplements, meaning every ingredient and its exact quantity appears on the label with no groupings or hidden totals. Performance Supplements describes this as the only credible baseline for a supplement brand making performance-related claims.

“Since we launched in 2016, we have built every formula around the principle that an athlete deserves to know exactly what they are putting in their body and at what dose – not a range, not a blend total, but the actual number,” said Marcus Grant, Director of Product Development at Performance Supplements. “The GROW line exists as proof that clinically dosed supplements are achievable without hiding behind proprietary formulas. There is no technical barrier to transparency. It is a choice, and we made that choice from day one.”

Formulation Philosophy Backed by Published Science

Performance Supplements states that dosage decisions across the GROW line are informed by peer-reviewed research rather than cost optimization or ingredient minimums. The company holds that the appropriate measure for any active compound is the dose at which measurable outcomes were observed in controlled studies – not the lowest quantity that satisfies a label requirement.

This approach applies to both primary actives and supporting compounds within each formula. Ingredient sourcing prioritizes purity and standardized potency, with no undisclosed fillers or proprietary ingredient systems from third-party suppliers that would reintroduce opacity at the ingredient level.

The brand notes that full label disclosure functions as a practical verification tool for athletes working with coaches, registered dietitians, or sports medicine professionals who require accurate intake data. When individual dosages are concealed, that professional oversight becomes unreliable.

A Position Maintained Across Nearly a Decade

Performance Supplements has maintained its no-proprietary-blend policy across nearly nine years of operations, a period during which the broader market has seen recurring consumer backlash against underdosed and mislabeled products. The company’s sustained approach distinguishes it from brands that have adopted transparency language as a reactive marketing measure rather than a founding operational standard.

The full GROW product line is available through the company’s collections page, where complete supplement facts panels are published alongside each product listing, allowing consumers to review formulation details prior to purchase.

About Performance Supplements

Performance Supplements is a sports nutrition company founded in 2016 on the principle of full label transparency and clinically supported ingredient dosing. The company develops and distributes the GROW line – Krea-Grow, Pre-Grow, Intra-Grow, Vaso-Grow, and VITA-GROW – as clinically dosed supplements formulated without hidden dosages or undisclosed ingredient quantities.

Learn more at Performance Supplements