Lifestyle wellness brand Alani Nu® has announced the launch of its newest limited-edition energy drink, Purple Cotton Candy. Serving as the next chapter in the brand’s fan-favorite Cotton Candy flavor line, the new release blends the nostalgic sweetness of classic cotton candy with a tangy grape candy twist. To help bring the flavor to life, Alani Nu has tapped multi-platinum artist, actress, and entrepreneur Becky G to introduce and launch this summer campaign.
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Alani Nu partners with Global Superstar Becky G to launch Purple Cotton Candy Energy Drink.
Following the success of Alani Nu’s fan-favorite flavor, Cotton Candy, Purple Cotton Candy expands one of the brand’s most beloved beverages. Inspired by continued consumer demand and community excitement, the new release introduces a bold, grape-forward twist on the original flavor.
“We are thrilled to partner with Becky G, whose energy, confidence and personality align so naturally with the Alani Nu brand,” said JoBeth Fink, Chief Creative Officer at Alani Nu. “Purple Cotton Candy combines everything our fans love about Alani Nu energy drinks: a unique flavor, immersive storytelling and eye-catching design. Inspired by the magic of a summer carnival at dusk, the can’s deep purples, teal accents and playful details help bring the flavor experience to life from the moment consumers see it through the very first sip.”
As a global entertainer balancing a demanding schedule, Becky G embodies the vibrant energy and active lifestyle that has become synonymous with the Alani Nu community. Her bold personality and playful spirit make her the perfect partner to help introduce Alani Nu’s newest limited-edition flavor.
“As someone who is always on the go, I appreciate products that fit seamlessly into my lifestyle,” said Becky G. “Inspired by one of my new songs, “Marathon,” I’ve fully entered my running era and have been making movement a bigger part of my life. Because Alani Nu was already part of that journey, partnering together felt natural.”
Each 12 oz. can of Purple Cotton Candy Energy contains 200 mg of caffeine, zero sugar, B vitamins and only 10 calories. All Alani Nu Energy drinks are vegan and gluten-free.
Purple Cotton Candy Energy is available for purchase starting Wednesday, June 17 at 12 p.m. ET on AlaniNu.com for $29.99 per 12-pack. The limited-edition flavor will also be available at retailers nationwide for a limited time beginning June 17.
For more information, please visit www.alaninu.com and stay up to date on additional brand news through Alani Nu’s Instagram, Facebook, Pinterest, TikTok and X.
About Alani Nu
Alani Nu® is a lifestyle wellness brand known for bold flavors, eye-catching design and functional products that energize, excite and inspire. With a growing portfolio of energy drinks, essentials and fitness supplements, Alani creates products that fit an active lifestyle without sacrificing flavor. Alani Nu products are available nationwide at major retailers and on AlaniNu.com. Alani Nu Energy Products are not recommended for children under the age of 18, pregnant or nursing women, or people sensitive to caffeine. Please visit www.alaninu.com for additional information and follow Alani Nu on social media: Instagram, Facebook, Pinterest, TikTok and X.
About Becky G
Becky G is a multi-platinum global superstar who has spent the last decade shaping the sound and culture of contemporary pop across languages and borders. A singer, songwriter, entrepreneur, and activist, the six-time Latin GRAMMY® nominee and Academy Award nominee, has amassed more than 28 billion career streams worldwide, building a catalog of era-defining hits while becoming one of the most recognizable voices of her generation. Her influence extends far beyond music, earning American Music Awards, Latin American Music Awards, E! People’s Choice Awards, and a Billboard Music Award, while her fearless advocacy for representation and community has made her a leading cultural voice on and off stage.
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