Sweepstakes and Quizzes Are the Fastest Way to Replace Slow Organic List Growth
Austin, United States – March 25, 2026 / Upland Software, Inc. /
Upland Second Street Accelerates Email Growth with Contest Promotion Software
AUSTIN, TEXAS – In an era dominated by social media platforms and constantly evolving digital marketing channels, email continues to stand out as the most dependable and highest-ROI tool available to modern marketers. Yet building a high-quality, opted-in email list through organic methods has grown increasingly challenging. Today’s consumers guard their inboxes with great care, and simple “Subscribe to our newsletter” prompts no longer offer the kind of value needed to persuade visitors to share their contact details.
To drive faster and more sustainable list growth, forward-thinking growth marketers are turning to incentive-based acquisition strategies. Second Street, an audience growth and email capture platform developed by Upland Software, offers an ideal solution for executing this approach. Through the deliberate use of Contest Promotion Software, marketers are able to launch engaging sweepstakes, interactive polls, and entertaining trivia quizzes that require participants to submit an email address in order to enter. This straightforward value exchange significantly reduces friction in the sign-up process, generating a substantial surge in new, engaged subscribers.
Achieving long-term results depends on ensuring that newly acquired contacts are smoothly folded into an organization’s existing marketing infrastructure. When a brand adopts a centralized Contest Promotion Solution, all data collected throughout the contest experience is automatically transferred to their primary email service provider, enabling immediate deployment of welcome sequences and targeted nurturing campaigns. By working with Second Street, organizations are positioned to move beyond slow organic growth and rapidly expand one of their most valuable digital assets – their subscriber base.
About Upland Second Street
Second Street is a premier audience engagement platform built to help media companies, brands, and agencies expand their email databases and unlock new revenue streams. Through its powerful Contest Promotion Software, the platform enables users to efficiently create and launch sweepstakes, interactive quizzes, photo contests, and audience polls. Functioning as a comprehensive Contest Promotion Solution, Second Street equips organizations with the tools needed to collect valuable first-party data, foster meaningful audience engagement, and develop highly profitable sponsorship opportunities for digital advertising partners.
Contact Information:
Upland Software, Inc.
900 S. Capital of Texas Highway, Suite 300
Austin, Texas 78746
United States
Shawn Kallner
(833) 875-2631
https://uplandsoftware.com
