Founder Sabrina Freed Builds A Workplace Wellness Business Around Joy, Connection, And Rescue Puppies
LAS VEGAS, NV (PRUnderground) October 19th, 2026
After spending more than 25 years producing major corporate events, national sales meetings, global trade shows, and incentive programs, Sabrina Freed understood the pace of high-pressure work. She knew the deadlines, travel, politics, late-night emails, and constant push to deliver more with less. She also knew something was missing.
Today, Freed is the founder of Puppy Love™, a corporate experiential wellness company that brings adoptable rescue puppies into workplaces, conferences, employee appreciation events, and branded activations. The company’s mission is simple but powerful: create a few meaningful minutes of joy for people while supporting local rescue organizations and puppies preparing for adoption.
The path to Puppy Love™ did not begin with a polished business plan or an obvious career move. It began with a growing realization that the version of success she had worked so hard to achieve no longer fit the life she wanted.
“I had spent years climbing the corporate ladder, and from the outside, it looked like everything was working,” Freed said. “I had the title, the responsibility, the travel, and the experience. But I was exhausted, and I missed the moments when events made people feel truly connected.”
Freed built her corporate career without a traditional college degree. That experience fueled a strong work ethic and a drive to prove herself in rooms where credentials often carried weight. She worked her way into high-level event roles, managed large budgets, and helped create programs for major companies. But as the work became more complex, she found herself spending more time navigating pressure and less time creating the meaningful human experiences she loved.
Eventually, Freed made a decision that would reshape her career. She stepped away from her in-house executive role and began exploring a different future.
“I had to admit that I did not know what came next,” Freed said. “That was uncomfortable because I had always been the person with the plan. Still, I knew I wanted my work to feel more human, more purposeful, and more connected to joy.”
The idea for Puppy Love™ came during a rooftop event-planning meeting. While brainstorming activation ideas, Freed jokingly suggested a puppy kissing booth. The group laughed, but the idea stayed with her long after the meeting ended.
She began thinking about what happens when adults get a chance to step away from the corporate script. She pictured employees sitting on the floor with puppies in their laps, talking with coworkers, laughing, and letting their shoulders relax for the first time all day.
Freed began researching local rescue partnerships, puppy socialization, and the role animal interaction can play in employee wellness. Within weeks, the idea developed into a business plan. Within months, Puppy Love™ was taking shape.
The company began with children’s parties and small community events, where Freed learned the logistics of creating safe spaces for both people and puppies. Those early experiences helped shape the standards that still guide Puppy Love™ today, including trained Puppy Coaches, thoughtful guest flow, puppy rest periods, sanitation, and close coordination with rescue partners. The corporate side of the business came next.
“Once companies began seeing the experience in person, they understood it right away,” Freed said. “People do not need another generic workplace activity. They need a reason to pause, laugh, and reconnect with each other.”
Puppy Love™ now serves organizations across Northern California, Southern California, Las Vegas, and Washington, DC. The company has worked with major brands, healthcare organizations, conference producers, technology companies, property managers, and community groups seeking a more memorable way to support their people.
Recent events have shown the reach of that mission. Puppy Love™ returned to Google’s San Jose campus for a third year, welcoming more than 600 employees during one wellness event. Three rescue puppies found forever homes through that activation. At conferences including CCW, Zenith Live, AI Engineer World’s Fair, and Friends for Life Conference, Puppy Love™ has created spaces where attendees can take a break from demanding schedules and connect with adoptable puppies.
For Freed, the growth is meaningful because it proves that workplace wellness can be both heartfelt and effective.
“A puppy does not care about someone’s job title,” Freed said. “A vice president and an intern can sit on the floor together and laugh over the same puppy. That kind of shared experience changes the energy in a room.”
The company’s model is designed around more than employee engagement. Puppy Love™ works with vetted local rescue partners, and 20 percent of proceeds go back to those organizations to help support food, medical care, and ongoing adoption efforts. Puppies receive gentle socialization during events, while attendees gain the chance to learn about local rescue work and, in many cases, explore adoption.
The work took on new meaning during the pandemic, when in-person events disappeared almost overnight. Puppy Love™ lost its regular business as offices closed and conferences were canceled. Freed took a part-time caregiving job, continued strengthening the company behind the scenes, and maintained regular contact with clients through newsletters and outreach.
“I kept believing that people would need connection again,” Freed said. “I did not know when events would return, but I knew people would eventually want to be together.”
When events resumed, demand grew quickly. Companies were looking for ways to welcome teams back, recognize employee stress, and create gatherings that felt more meaningful after years of distance. Puppy Love™ was ready.
Freed now sees her work as part of a larger movement toward more human-centered corporate experiences. She believes employers are realizing that joy is not a distraction from serious work. It can help people recover, build relationships, and feel valued in ways a standard employee perk cannot.
“Softness is not weakness,” Freed said. “Creating a few minutes where people feel seen and cared for can have a real effect. I have received messages from clients saying they had not seen their teams smile like that in years. That feedback matters.”
Freed’s story has also become a message for people who feel boxed into a version of success that no longer feels right. Puppy Love™ was born from a willingness to step away from a conventional path and build something that reflected her values.
“I hope people understand that the parts of themselves that felt out of place in one environment may be exactly what they need for the next chapter,” Freed said. “For me, that was empathy, persistence, and a willingness to care deeply. Those qualities became the foundation of my business.”
Today, Puppy Love™ continues to bring rescue puppies and people together at corporate events across the country. Every activation is built around a belief that work can hold more room for connection, relief, and joy.
For more information about Puppy Love™, corporate wellness events, or founder interview opportunities, contact Puppy Love™ at 925-269-7297.
About Puppy Love™
Puppy Love™ is a corporate experiential wellness company that brings adoptable rescue puppies to workplaces, conferences, employee appreciation events, and community gatherings. Founded by Sabrina Freed, the company creates fully managed puppy experiences that support employee well-being while helping local rescue organizations. Puppy Love™ serves Northern California, Southern California, Las Vegas, and Washington, DC. The company donates 20 percent of proceeds to local rescue partners to support animal care and adoption efforts.
